Bollinger Canyon Little League

For decades, this little town in Northern California had two different Little Leagues—Legacy San Ramon LL and Canyon Creek LL. With the mutual goal of combining talent and expanding community reach, both leagues agreed to merge leagues. Of course, there was disagreement on the name, and they each refused to take on the other’s name. Eventually, they agreed to name the new league after the street that originally separated them—Bollinger Canyon Blvd—and became Bollinger Canyon Little League.

A new league name needs a new Brand Identity. I served on the Board for the past three years through this merger. When I accepted a new position on the Executive Board last fall, I set Brand Guidelines for the league and managed all branded collateral, photography, and graphics for all communications.